Hobby expands social media presence

Fockbek, November 2016 – Beautiful photos, great videos and snippets of information are Instagram’s recipe for success. More than 500 million users are registered on Insta-gram worldwide. They use the portal, founded in America in 2010, to exchange experi-ences with other people. The focus is on publishing and sharing photos. Over 95 million picture and video clips are uploaded per day. So Instagram could well be the largest photo album in the world.

With over 800 subscribers, the Hobby Instagram portal – “hobby_deutschland” <link http: www.instagram.com hobby_deutschland _blank link-extern>www.instagram.com/hobby_deutschland/ – which was set up in July 2016, is the most successful among German caravan and motorhome manufacturers. “The many likes per contribution and the rate of interaction document not only the strong interest in the Hobby brand, but also our customers’ desire to regularly exchange experiences with us as a manufacturer of leisure vehicles and with other Hobby owners. Enjoying Hobby together is at the forefront on Instagram, impressively reflected by the wide variety of great motifs,” says Hobby marketing head Thomas Neubert.

And a photo album that is as entertaining as it is informative has in fact emerged, which is growing day by day. All members of the Hobby community add more motifs, so it is a real joint effort. Instagram is an ideal medium for caravan and mobile home enthusiasts who are also keen on photography to upload and share holiday pictures taken with a smart-phone on the road immediately too. Like Facebook, it works really easily with the free In-stagram app. And anyone who labels their photos with the Hobby hashtag #gebautfürsleben automatically becomes part of the Hobby community.

With its still-young Instagram presence, Hobby is building on the success of its previous successes in social media an. Thus, with its Facebook fan page <link http: www.facebook.com hobby.de _blank link-extern>www.facebook.com/hobby.de, set up in 2014, the brand is the undisputed Number 1 in the German caravanning sector with over 41,000 likes to date, well ahead of the company in second with a gap of 14,000 likes.

The third pillar in the Hobby social media mix is the video portal YouTube. Since starting in spring 2013, the Hobby YouTube channel – <link http: www.youtube.com user hobbycaravan _blank link-extern>www.youtube.com/user/HobbyCaravan – has gained over 1500 subscribers and has been viewed over a million times. The most popular videos, with 40,000 to 50,000 views per clip, are films about caravan and motorhome innovations. Alongside English versions of vehicle presentations, there are also playlists with 360-degree views of the individual models, slide shows on entire ranges and films about the company and vehicle technology.