28.01.2026

Triple win for Hobby at the European Innovation Award 2026

Hobby was delighted to receive multiple accolades at the European Innovation Award 2026. The company took first place in the “Marketing / PR Campaign” category for the comprehensive relaunch of its website. In addition, the BEACHY 420+ secured second place in the “Target Group Focus” category, while Hobby’s new 7” touch control panel took third place in the “Connectivity” category. An international panel of industry journalists and camping experts selected this year’s winners, with the awards presented during the CMT trade fair in Stuttgart. Accepting the honors on behalf of Hobby were Holger Schulz (Managing Director of Sales), Frank Maukel (Head of Marketing & PR) and Mathias Liebing (Creative Director).

The new website—a relaunch that sets new standards

The top spot in the “Marketing / PR Campaign” category went to Hobby’s new website—relaunched ahead of the 2026 season to deliver the company’s most modern, intuitive, and emotionally engaging online experience yet. Customers across Hobby’s 15 European markets can now explore the brand and products in their local language.

The new website blends modern design, an intuitive structure, and a robust technical foundation. In practical terms, this means more intuitive navigation and menus, significantly faster loading times, an accessible, mobile-optimized layout, and a strong focus on delivering a product experience driven by images and video. A technical highlight is the completely redesigned model finder and configurator, which sets new benchmarks across the industry. Customers can now tailor their ideal model, view it instantly, and send it directly to a dealer via a configuration code—safe in the knowledge that every detail will be transferred accurately. This functionality sets a new standard for digital integration between consultation and sales.

Website Hobby: hobby-caravan.de/int_en/

BEACHY 420+: expanding the living concept

The BEACHY model range has also been refreshed with the new BEACHY 420+ – an innovative layout for the 2026 season that combines flexibility, style, and functionality in a contemporary design. The iconic lightweight caravan with its beach-house look has been reimagined, making it an appealing choice for family getaways or trips with friends. The new interior layout features a front seating area that can be quickly converted into either a bunk bed or a sofa and a spacious U-shaped seating area at the rear, as well as an optional multifunctional wall that conveniently divides the interior into a dressing area, toilet room, or storage space as required. With its colorful “Sunset Feeling” design, the spirit of freedom is always along for the ride—whether you’re travelling as a family, a couple, or with friends. For the European Innovation Award jury, this clear focus on specific customer groups was a compelling reason to award the BEACHY 420+ second place in the “Target Group Focus” category.

Website BEACHY: beachy.de/en/

HobbyConnect: smart on-board control system for all Hobby vehicles

Another key innovation from Hobby impressed the jury in the “Connectivity” category: HobbyConnect, the on-board management system that comes as standard in all Hobby vehicles and has been continuously developed and refined over the years. It enables easy monitoring and control of key vehicle functions such as heating, lighting, battery, air conditioning, and water levels—intuitively and conveniently. The on-board technology can be controlled via the basic control panel, the new 7” touch display, or the free HobbyConnect app, which enables Bluetooth-based control of all electrical systems via smartphone or tablet.

More Information HobbyConnect: HobbyConnect

For further information, please contact the Hobby press office at: presse@hobby-caravan.de.