Hobby gets the 2018 season off to a successful start
The Stuttgart-based CMT is the first important spring exhibition of the year, whilst also acting as a barometer of a brand’s success. Hobby impressed the crowds in Stuttgart with its wide range of leisure vehicles, which were presented on a redesigned exhibition stand in Hall 5 for the first time.
Fockbek, January 2018 – Caravanning is in, and Hobby as a brand is more popular than ever before. This became particularly evident at the first major spring exhibition of the year, the CMT in Stuttgart. A total of 265,000 people attended the 50th CMT, roughly 30,000 more guests than the previous year. Alongside the products for tourists, the so-called C area of the exhibition – that’s the Caravanning section – has become a real crowd magnet over the years.
For the first time in 2018, Hobby showcased its products on a redesigned exhibition stand in Hall 5 with a much brighter and more open space.
“The bright and friendly atmosphere on our new stand turned out to be the perfect platform for presenting our products,” concludes Hobby’s Head of Marketing Thomas Neubert.
This is an opinion that is impressively backed up by the Hobby brand’s successful sales results at this year’s CMT: for caravans, the world market leader from Fockbek in Schleswig-Holstein recorded growth of 40 percent compared to the previous year, while the sales of motorhomes increased by as much as 46 percent.
On the one hand, the reason for this success is the wide variety of models on offer – Hobby customers can choose their dream caravan from seven model ranges and almost 60 different models – and on the other, the excellent value for money that’s most notably reflected in the HOBBY “KOMPLETT” ALL-INCLUSIVE package, which is standard for the brand. This means that customers who opt for a motorhome from the OPTIMA DE LUXE or OPTIMA PREMIUM model ranges can look forward to high-quality accessories, which are already included in the basic price!
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